LyraJanes
Joined: 01 Aug 2009 Posts: 1
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Posted: Sat Aug 01, 2009 5:19 am Post subject: Mock-up apartments – new marketing tool |
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Do you have trouble selecting a hairstyle, a color for your home, or deciding the right curtain? How much more difficult it must be for you to decide on your ideal apartment or home décor?
Help is available in the form of latest trend in the construction industry. The mock apartment is emerging as a powerful tool. Many builders make use of this marketing tool to sell their projects long before the first brick has been laid for the structure
Soon the days when builders pushed slick, colorful brochures with pictures of happy families and floor plans into your hands will be a thing of the past.
Kerala’s property sector is a vibrant and growing area. A number of new initiatives are being taken by the industry, Government, and developers to transform the landscape. The emergence of market-savvy buyers with an international outlook has dictated the need for up market technology solutions in the real estate market.
Mock-up apartments display the actual lay out and designed interiors of the residential area to impress clients and bring in inquiries. The full-size mock-up replicates a real proposed apartment with exact floor areas showcasing all the facilities included. Mock-ups offer the potential buyer an opportunity to get a feel of the apartment
Builders are willing to shell out hefty amounts on such mock-up, demonstrating their commitment to the new marketing tool. Mock-up apartments are expected to be a key element in future sales and marketing in the industry. We might in the near future see a number of such mock-ups of Kochi Apartments and flats around the city. |
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